2 Day Business Course for future coffee shop owners

How to start a coffee shop

From coffee cart to a award winning specialty cafè

The course covers all the essential components necessary to open your own coffee shop. It starts with sharpening your concept and analyzing the marketplace and your target customer base. Financial planning, finding the right location, building a team that aligns with your company values, and sustainable business practices are also key topics addressed in the course.

Before diving into the course content, there is a pre-class survey to gather some initial information. The survey is completed via Google Forms, and participants are provided with a link to access it.

Next, a thought experiment is conducted using different scenarios related to revenue, operating hours, percentage of sales from different items, and rental costs. Participants are asked to choose the scenario they prefer for further discussion.

The course aims to guide participants through the process of opening a coffee shop, helping them understand, think about, and discuss each step involved. It emphasizes the challenges and considerations unique to the coffee industry while also exploring ways to add value to the customer experience and differentiate their concept.

Participants learn about the specialty coffee market's growth, projected market size, and the definition of a specialty coffee shop. The course also delves into common mistakes made in the industry and provides insights on ingredients for success, including hard work, understanding the numbers, organization, integrity, dreaming big, and empathizing with customers.

The components for opening a new cafe are divided into different phases: idea, plan, execution. Under the idea phase, participants are encouraged to dream and define what they care about, the goals for their business, and the feel they want to create when customers enter their cafe. The plan phase focuses on product/service description, target market, vision/mission/values, market research, unique value proposition, marketing strategy, organizational structure, project timeline, and financial projections.

Financial planning and projections are given significant attention, including the importance of controlling costs, estimating capital needed, breakeven analysis, and sustaining success. The course also emphasizes the need to conduct a feasibility analysis to assess the viability of the business concept.

Finally, the execution phase covers finding the right location, negotiating leases, navigating regulations, managing construction, developing operations and menus, building a team, and establishing the brand.

The course provides aspiring coffee shop owners with a comprehensive guide to opening their own cafe, helping them navigate the complexities of the industry and develop a solid foundation for a successful venture.

Hi, I am your trainer - sameer shah

Hello! Sameer here, your instructor and co-owner of Voyager Craft Coffee in San Jose, CA, USA. I'm very excited and honored to lead this class. My business partner Lauren and I started Voyager in 2016 as a coffee cart. Since then, we've expanded to 5 brick & mortar locations, a roasting operation and a full fledged bakery. 

One of Voyager's values is giving back; a big way we do that is through education. We are so excited to share all the knowledge, insight, or tips we've learned through the years to the next generation of coffee entrepreneurs. 

In this course you will learn about ALL the components needed to open your own Coffee Shop. You'll learn about sharpening your concept, analyzing the marketplace and your customer base, all about financial planning, finding the right location, how to build a team that’s bought into your company values, and most important of all, how to sustainably run your company.

This was my 2nd class at the Boot Coffee Campus, and what a great 2nd class it was! Valerian Hrala is an incredible instructor/teacher/mentor. Not only did we spend 3 days talking roast theory, practical roasting exercises, triangulation of different roasts, tasting etc. but having 2 additional days to talk not only about opening a business in roasting, but a coffee business in general was priceless. Valerian, having 2 of his own roasting businesses since 2001, brings real world knowledge, marketing strategies, brand strategies, sales strategies, a fantastic calculator; I could go on and on, but I would hate to ruin all the surprises for a new student. This class was not only loads of fun, but a real eye-opener as far as all the information you leave with. All in all, 5 stars do not do this course justice!!!! I can't think of a better place to learn all things coffee other than Boot Coffee Campus!! Thanks again for another incredible week!
Markus Jeziorski
Markus Jeziorski
The coffee introduction training was great. The right training for individuals who want to start learning more about this topic. Valerian did a awesome job teaching us more about coffee!
Maria Lazaro
Maria Lazaro
Attended my very first Boot Coffee class for the Foundations Barista Class and it was everything I was looking for any more. It gave me the basics I needed to create an espresso and steam my milk. It also, made me want to continue learning about espresso and coffee in general by taking more classes. The instructor, Valerian Hrala was very knowledgeable, helpful and provided an exciting class that made learning fun.
Ning Hou
Ning Hou
Me and my husband both took the intro and roasting classes. Valerian made the classes enjoyable and open to discussion. The group was also made of interesting and smart cohort. We look forward to taking more courses and collaborating with boot coffee! Ning & Gus
Drew D.
Drew D.
I had the opportunity to take Q-Arabica Combo with Willem as class instructor and Valerian as asst. instructor. They were both generous with their time and helped each student. I highly recommend taking your Q here because the instruction offered here is holistic and essential for a career in specialty coffee.
Aman Gogri
Aman Gogri
I visited Boot Coffee after reading the 'Monk of Mokha' and was instantly convinced that I need to take a few courses here. Willem and Valerian happily attended to my questions even during a busy day and gave me a sneak peek into what the courses might look like. I signed up for their 'Intro to coffee' class and it was super extensive with detailed info of each step from seed to cup. Highly recommend it for people wanting to get into the industry or just wanting to learn to make better coffee at home. I will definitely be coming here for more, cheers!
Issara Thongdaeng
Issara Thongdaeng
It was such a mind opening. I've learned a lot and tasted a lot of good coffee. These classes weren't just for people who want to work in the coffee industry but for whoever loves/wants to have a good cup of coffee to start your day. I thought I knew what the good coffee is until I came to the class. Thank you Valerian and Dan for such a good experience. I'll see you again soon
Rebecca Mangona
Rebecca Mangona
Just completed SCA Foundations week at Boot Coffee with Valerian and Dan and cannot speak highly enough of them! Both Valerian and Dan are passionate, coffee-experts and fantastic teachers. The courses are very hands on and engaging. Both instructors also tailored course objectives to meet the goals of the students in the class. Regardless of your experience level, you will learn about coffee and have a ton of fun doing it!
Dave Ferreira
Dave Ferreira
Recently took a week of courses here with Valerian and Dan. Both instructors were great and very knowledgeable. Plenty of resources for everyone from beginners to professionals. Everyone was very personable and friendly, can not recommend the Boot campus enough!!
isabelle lamoureux
isabelle lamoureux
My partner Simon and I are starting up a Roastery/tasting house in Revelstoke,BC. We travelled to San Rafael for a 3 day course ( SCA foundation +intermediate) and we absolutely loved the experience. Valerian was so knowledgeable and gave us so much of his time to answer business and coffee related questions we had. We got to roast all 3 afternoon and feel like we left with so much useful information. The teaching was professional whilst being personable, it was awesome to share our passion for coffee with other likeminded people. We wish we can be back in the near future for more learning, as well as tasting some more chocolate & wine ;) Izzy & Simon

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Master Preparing Espresso with SCA Barista Course

This course’s roasting section imitates the SCA Foundations and SCA Intermediate modules, and if you’re interested, you can register for the certification exams. Upon passing the exam, you’ll receive a certificate from the SCA confirming your successful completion of the SCA Foundations and SCA Intermediate courses.

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Please note. The course have limited seats and often sells out therefore canceling the course would mean preventing other students from attending.

You can cancel or reschedule 60 days before the course for free.

After this period you can reschedule or get a refund minus 20% free of the cost of the purchased course up to 14 days before the course when rescheduling or cancellations are not possible. 

EXCEPTION: If you test positive for COVID 19 at any time before or during the course, we will reschedule you for FREE. We will require an official PCR test to do so. Sorry. No home tests, or rapid tests are accepted, only a PCR test will do. If you test positive during the course at our lab no PCR is required.

Where is the coffee training center?

The course will be at the BOOT COFFEE CAMPUS at 619 Lindaro Street, San Rafael, CA (just north of San Francisco).

When does the coffee roasting course start?

Our courses typically begin at 9 am each morning and finish each day between 5 and 7 pm depending on the progress of students in each course.

How can I get more information?

Contact Us via Email: in**@bo********.com


Call Us: (888) 814-4347

Is lunch included?

We provide one-hour lunch break, light snacks and drinks each day. Students are responsible for providing their own lunch.