Taking your business to the next level

Coffee Business Startup 101 With Willem Boot

Willem roasted his first batch of coffee at the age of 14. After obtaining a masters-degree in business economics he co-owned his family’s specialty coffee business in The Netherlands. In 1999, Willem founded Boot Coffee and developed a diverse portfolio of quality improvement and marketing services for the specialty coffee industry. Between 2007 and 2017, Willem co-founded award winning coffee farms in Panama and Ethiopia. He is an accredited trainer for the Specialty Coffee Association (SCA) and the Coffee Quality Institute (CQI).

Willem is a also highly experienced consultant; from supporting startup companies to coaching expanding coffee businesses.

About the Service

Starting and expanding a coffee business can be a daunting task, but with the right strategy and planning, you can set yourself up for success. From identifying business opportunities and defining unique selling propositions, to creating a strong brand identity and refining your business plan, there are many crucial steps to take. Additionally, hands-on operations planning and training curriculum development are essential for ensuring that your business runs smoothly and delivers high-quality products and services. In this article, we'll explore some key considerations and strategies for starting and expanding a successful coffee business.

  • Coffee business startup & expansion
  • Strategy development
  • Identifying business opportunities for your new venture
  • Defining unique selling propositions (USPs) of the business
  • Creating the brand identity
  • Developing and refining the business plan
  • Hands-on operations planning
  • Training curriculum development

Silver package

Includes 4 intensive virtual sessions and consulting support with planning documents.


gold program

  • Includes 5 intensive consulting sessions


  • 1 personalized training in coffee tasting or roasting


  • 20% discount on all Boot Coffee Campus courses


platinum support

  • Includes 6 intensive consulting sessions plus


  • 2 advanced personalized training sessions.


  • 20% discount on all Boot Coffee Campus courses


Interested helping you?

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