NEW
5-Day Advanced Coffee Roasting Workshop for Coffee Roasters
Coffee Roasting & Product Development Workshop
Are you passionate about coffee roasting? Dreaming of creating incredible coffees that excite your customers and energize your business? Get ready to elevate your roasting skills like never before at our immersive 5-day Advanced Coffee Roasting Workshop!
This advanced coffee roasting workshop is your playground to experiment and innovate. You have the freedom to explore new ideas, techniques, and coffee concepts without constraints.
Experience the excitement of discovery as you push boundaries and unleash your creativity.
Why You’ll Absolutely Love This Workshop?
Find the "best" roast profiles, coffee blends and Single origins
Uncover the art behind crafting flawless advanced roast profiles that make your single-origin coffees shine. Imagine proudly serving your customers a coffee that perfectly showcases the natural sweetness of an Ethiopian bean or the vibrant acidity of a Kenyan variety.
Develop espresso and filter coffee blends so compelling that customers keep returning for more. Picture creating your café’s signature espresso blend that leaves customers talking and boosts repeat sales.
Experiment boldly with innovative advanced coffee roasting methods, from double roasting to extended Maillard phases. Experience the thrill of discovering entirely new flavor dimensions you never thought possible.
Create products and blends for your business
Leave the workshop equipped with innovative coffee products ready to differentiate your business and captivate customers. Envision launching a unique, expertly crafted coffee line that immediately draws attention and drives sales.
Gain actionable insights to quickly enhance your coffee roasting business, streamline operations, and increase profitability. Imagine clearly defined steps that you can implement as soon as you return home.
Strengthen your brand reputation by introducing exclusive, customer-tested coffee offerings that your competitors haven’t even imagined yet. Visualize customers excitedly recommending your products to friends and family.
Perfect Your Coffee with Expert & Customer Feedback
Benefit from personalized, insightful feedback from industry-leading roasting experts who will help sharpen your skills. Imagine an experienced professional guiding you personally, ensuring you leave with confidence and clarity.
Connect deeply with fellow coffee roasting professionals who share your enthusiasm, challenges, and dreams. Picture building valuable relationships, exchanging ideas, and forming partnerships that support your long-term success.
Foster lasting connections with a vibrant community that continuously inspires innovation and supports your professional growth. Feel the excitement of becoming part of a passionate network dedicated to coffee excellence.
Hi, I am your trainer - valerian hrala
With 20 years in specialty coffee, including as Director of Boot Coffee Campus and an SCA AST educator, I've helped hundreds of roasters elevate their craft and build thriving businesses. I've founded successful coffee companies like Green Plantation Coffee and Unleashed Coffee, co-developed CoffeeCourses.com, and host the CoffeeIs.ME podcast, dedicated to supporting coffee professionals worldwide.
I'm here to share this experience so you leave the workshop ready to confidently roast exceptional coffees, create unique products, and build a powerful coffee brand that stands out.
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Discounts
We deeply appreciate your loyalty and thank you for helping us thrive!
Exclusive Reward for Boot Coffee Alumni:
SCA Roasting Intermediate+ & Roasting Business Alumni: Enjoy $600 off!
All Other Alumni: Claim your $300 discount!
If you've attended our courses before, you already know how to reach Valerian. 😊
Reconnect, save, and keep your coffee journey going strong!
Our Partners for This Course
FAQ
This workshop is designed for experienced coffee roasters who want to refine their skills, create unique products, and develop new blends and roast profiles. It is ideal for graduates of SCA roasting courses, business owners, and anyone looking to elevate their roasting game and stand out in the market.
Yes, this workshop is for those who already have basic roasting knowledge. If you have completed an SCA roasting course, own a coffee roasting business, or have hands-on experience with roasting, you’ll get the most value from this program.
Participants will have access to Giesen drum roasters and the Ikawa 100x air/fluid bed roaster for hands-on experimentation.
Yes! You are welcome to bring your own green coffee if you’d like to test roast it during the workshop.
You will gain new roasting techniques, create unique products, and receive real-world feedback from consumers. This will give you a competitive edge, allowing you to confidently develop and market high-quality, customer-driven coffees.
We are located in 619 Lindaro str, San Rafael, Marin County, just 30 minutes from San Francisco.
No, meals are not provided. Participants should plan for their own meals, except for Day 5, when we will celebrate with pizza and drinks during the networking session.
Your Inspiring 5-Day Journey:
Day 1: Get Fired Up!
Welcome and orientation.
We’ll introduce the workshop goals, set expectations, and align everyone’s vision for the week. You’ll also connect with fellow roasters, laying the groundwork for collaboration.
Roasting calibration and equipment familiarization.
Whether you’re working with different roast machines or fine-tuning your technique, this hands-on session will ensure consistency and confidence in your approach.
Day 2: build the best single origin profile
Strategy session – how to develop the best roast profile for single-origin coffees. We’ll explore strategies to highlight sweetness, acidity, and body in different coffee varieties. Expect live roasting demonstrations and guided tastings.
Blending strategy session and Q&A.
Discover how to balance flavors in an espresso or filter coffee blend. You’ll then put your knowledge into practice, roasting blend components for your custom creations.
day 3: build exciting coffee Blends
Taste and evaluate single-origin
profiles developed on Day 2. We’ll analyze various extraction methods and discuss real-world customer preferences.
Wet blending session.
Learn how to combine different roast components to create a well-balanced blend. By the end of the day, you’ll have a fully developed coffee blend ready for testing.
Day 4: Stand out! Innovate and "weird" roast profiles
Discuss and taste developed blends,
refining them for optimal balance. Then, dive into alternative roasting techniques. Learn about double roasting, extended Maillard phases, and experimental profiles that could lead to unique, marketable products. Bring your own crazy ideas!
Experiment with alternative roasting methods
in real-time. Compare results and discuss how these techniques can shape your super unique coffee portfolio.
Day 5: Showcase & Celebrate Your Success!
Final tasting and analysis. You’ll brew and taste your experimental roasts and blends, preparing them for real-world feedback.
Consumer panel evaluation
A group of coffee drinkers will provide honest feedback on the products developed throughout the week. This is an excellent simulation of real-world acceptance and a crucial opportunity to refine your offerings based on customer preferences.
Celebration & Networking!
Wrap up the week with a relaxed and celebratory session featuring pizza and drinks. Connect with fellow roasters, exchange ideas, and discuss future collaborations. You’ll also gain access to an exclusive private WhatsApp group where you can continue networking, share insights, and stay connected with your peers beyond the workshop.
