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LIMITED TO SIX STUDENTS. FIRST COME FIRST SERVE

INTENSIVE coffee ROASTING business COURSE FOR ASPIRING COFFEE entrepreneurs

v 2.0 - BIZ

ROASTING LAB PRO

This course is designed for current and future coffee roasting entrepreneurs. In four days, we will address the most important concepts of roasting coffee, and give you the tools to make your coffee venture successful. 

You'll spend every afternoon practicing roasting coffee, giving you ample time to test out your newly-acquired knowledge and skills.

This course will provide you with practical and applicable knowledge of starting or improving your coffee roasting operation. We will address finding your voice, design, markets, and much more.  

After attending the course, you will be able to develop your own roast profiles according to the results you envision; you will also have an idea of how to price your coffee, and how to discover the best markets for your coffee. No matter what your budget is, you will understand how to set up a roasting operation that fits it.

In order to make the most of your time at the Campus, we are including a 1-year COFFEE PRO - online coffee courses membership. You'll be expected to have studied the recommended course units on your own before the course. 

This course was built based on the feedback of hundreds of students who attended this course in the past.

Hi, I am your trainer - valerian hrala

In 2001 I started Green Plantation Coffee, offering single origin coffee in Slovakia. For more than 15 years I have been working, living and writing about coffee. With the Boot team, I developed the first online coffee education project coffeecourses.com and in 2017 I co-founded Unleashed Coffee the real farm to consumer coffee company. As a thank you for everything I got from the coffee community I started Coffeeis.ME the podcast for coffee professionals.

I will make sure that after these five days you will be able to determine the right roasting approach for your product, you will be a more confident coffee roaster and you will have a good idea what does it take to brand, market and sell your coffee. 

program

Monday

Your First Roast

9:15 - 12:00 am

Coffee Roasting Theory and Production Equipment

Get ready to roast your first coffee and learn what you need to set up a professional coffee roasting operation.

  • How to start a coffee roasting operation
  • Setting up a roastery with different budgets.
  • Develop roasting strategies for optimum flavor
  • Create roasting profiles and analyze the results

12:00 - 1:10 pm

LUNCH BREAK

Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.

1:10 - 2:30 Pm

Specialty coffee roasting course

Q&A Discussions

Free discussions about your most pressing questions, projects or troubleshooting your ideas with the trainers and the students. This is your chance to ask about anything related to coffee roasting and coffee business.

2:40 - 5:00 Pm

Coffee Roasting Practice - Your First Roast

Practice makes the master. Roasting exercises will challenge your newly acquired skills.

Tuesday

Identify Your Brand and Customers

9:15 - 11:30 am

Coffee Roasting Theory Level 2

Develop your roasting skills further with understanding Rate of Rise, available roasting software and roast profiling.

  • Advanced roasting theory and concepts
  • Learn about Rate of Rise
  • Develop roasting strategies for optimum flavor
  • Learn about tracking your roast profiles with software

11:30 - 12:30 pm

Blending - review and Q&A

Blending coffee is coming back. What are the main parameters a blend designer must think about, and what are the most efficient techniques of developing blends? How to make a good espresso blend? This one hour session extends on the online course found in coffeecourses.com - The Art of Blending.

12:30 - 1:30 pm

LUNCH BREAK

Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.

1:40 - 2:40 Pm

Guest Presentation

Free discussions about your most pressing questions, projects or troubleshooting your ideas with the trainers and the students.

2:40 - 5:00 Pm

Coffee Roasting Practice - Color

Practice makes the master. Roasting exercises which challenge your newly acquired skills.

Wednesday

Branding theory for successful brand building

9:30 - 11:30 am

Introduction to Basic Branding Concepts

Stand out by identifying your unique selling proposition, avatar, and branding; this session will help you find YOU and what defines your coffee brand.

  • What is branding
  • Introduction to existing coffee branding concepts
  • Identify your ideal customer

11:30 - 12:30 pm

Packaging - Technology and Design

What are your options when it comes to packaging your coffee? How do you balance sustainability and economy? Is design important? What are the most used packaging technologies? In this segment we will discuss everything about packaging.

  • Packaging Materials
  • Packaging Designs
  • Packaging Technology

12:00 - 1:10 pm

LUNCH BREAK

Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.

1:40 - 2:40 Pm

Guest Presentation

Get inspired by businesses who already made it. We invite our friends in the industry who are on the road to success or already established as leaders. The individuals will be confirmed closer to the course date.

2:40 - 5:00 Pm

Coffee Roasting Practice - Consistency

Practice makes the master. Roasting exercises which challenge your newly acquired skills.

Thursday

ECONOMICS OF COFFEE ROASTING

9:15 - 10:15 am

How Much Money Can I Make?

Can you get rich by roasting coffee? How much can you make? How much should you make? In this segment we will discuss the exciting prospect of making a living by roasting coffee.

9:15 - 10:15 am

Where and how to buy your green coffee?

In this session we will discuss the ways to purchase green coffee for your operation. We will talk about the benefits of Direct Trade vs buying from importers, how to contact a potential source for your green coffee, techniques of evaluating coffee, benefits of certifications etc.

10:20 - 11:00 am

Sales Chanels - Where can I sell my Coffee?

In this segment we will discuss the different options when it comes to selling your coffee. From obvious candidates to out-of-the-ordinary examples, we will discuss their benefits and disadvantages.

11:10 - 12:00 am

Sales Channels - Selling Online

One of the most powerful and affordable paths is to sell your coffee online. What are your options and what are the prime examples of a good online presence?

12:00 - 1:10 pm

LUNCH BREAK

Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.

1:10 - 4:30 Pm

Coffee Roasting Practice - Product Development

Practice makes the master. Roasting exercises which challenge your newly acquired skills.

4:30 - 6:00 Pm

Wine Time - Gossips, laughs and fun with natural pours.

After hard work we all deserve to wind down with some terroire-loaded wines and share some life stories.

Friday

Pitch and Pivot

Present your business idea to the students and the trainers. Get inspired and pivot!

9:30 - 12:30 Pm

Guppy Tank - Pitch your Coffee Brand

This is your moment in the spotlight: you will present your product pitch to the Guppies-other students. Test and discuss your business idea with us. We expect innovative and out of this world ideas.

sign up form

Included (reg. $499.95)

FREE - Coffee PRO Online Education

Get one year of access to the most comprehensive online course package in the coffee industry. 

We decided to amend this course with an online segment so we can maximize your time at the campus for your professional development.  You are expected to study the recommended course units on your own before the course. 

Master Coffee Tasting

On this course we do not have time to go deep into analyzing coffee via tasting. Therefore we prepared a special package for all of you who want to get an intensive course in coffee tasting. 

$995.95

Total $

NEW

Sign up for a course now, pay later!

As Low As 0% APR, no late fees.

Now you can split your purchase into 6, 12 or 18 easy monthly payments.

    FAQ

    REFUND POLICY

    Please note. The course have limited seats and often sells out therefore canceling the course would mean preventing other students from attending.

    You can cancel or reschedule 60 days before the course for free.

    After this period you can reschedule or get a refund minus 20% free of the cost of the purchased course up to 14 days before the course when rescheduling or cancellations are not possible. 

    EXCEPTION: If you test positive for COVID 19 at any time before or during the course, we will reschedule you for FREE. We will require an official PCR test to do so. Sorry. No home tests, or rapid tests are accepted, only a PCR test will do. If you test positive during the course at our lab no PCR is required.

    What Does Boot Coffee Campus do to keep me safe from COVID-19 and what do I need to do to attend?

    Please refer to our COVID-19 Guidelines 

    Where is the coffee training center?

    The course will be at the BOOT COFFEE CAMPUS at 619 Lindaro Street, San Rafael, CA (just north of San Francisco).

    When does the coffee roasting course start?

    Our courses typically begin at 9 am each morning and finish each day between 5 and 7 pm depending on the progress of students in each course.

    How can I get more information?

    Contact Us via Email: info@bootcoffee.com

    OR

    Call Us: (888) 814-4347

    Is lunch included?

    We provide one-hour lunch break, light snacks and drinks each day. Students are responsible for providing their own lunch.