LIMITED TO six STUDENTS. FIRST COME FIRST SERVE
Coffee Roasting Course for Entrepreneurs: Learn How to Roast Coffee, Start and Grow Your Business
v 3.0
Coffee ROASTING LAB PRO Business
Learn the essential concepts of coffee roasting in just four days. Our course provides practical and applicable knowledge for current and future coffee roasting entrepreneurs, including finding your voice, design, markets, pricing, and more.
Are you interested in starting or improving your coffee roasting operation? Our five-day course is designed for current and future coffee roasting entrepreneurs, providing you with practical and applicable knowledge to make your coffee venture successful.
During the course, you'll spend every afternoon practicing roasting coffee and testing out your newly-acquired knowledge and skills. By the end of the course, you'll be able to develop your own roast profiles and pricing strategies, as well as identify the best markets for your coffee.
Our course is built on the feedback of hundreds of students who have attended in the past, ensuring that you receive the most valuable and relevant information for your business. Plus, to make the most of your time, we're including a 1-year COFFEE PRO - online coffee courses membership that provides access to recommended course units before the course.
Join us and start your coffee roasting journey today!
Hi, I am your trainer - valerian hrala
In 2001 I started Green Plantation Coffee, offering single origin coffee in Slovakia. For more than 15 years I have been working, living and writing about coffee. With the Boot team, I developed the first online coffee education project coffeecourses.com and in 2017 I co-founded Unleashed Coffee the real farm to consumer coffee company. As a thank you for everything I got from the coffee community I started Coffeeis.ME the podcast for coffee professionals.
I will make sure that after these five days you will be able to determine the right roasting approach for your product, you will be a more confident coffee roaster and you will have a good idea what does it take to brand, market and sell your coffee.
sign up form
Included (reg. $499.95)
Get one year of access to the most comprehensive online course package in the coffee industry.
We decided to amend this course with an online segment so we can maximize your time at the campus for your professional development. You are expected to study the recommended course units on your own before the course.
Our Partners for This Course
FAQ
This course teaches you how to roast coffee like a pro, covering roast profiling, green coffee selection, sensory evaluation, and business strategies. You’ll get hands-on experience with roasting machines and learn how to start or scale a coffee business.
Both! Whether you’re a complete beginner or an experienced roaster, this course is designed to take you from 0 to hero. If you’ve never roasted before, don’t worry—we will guide you step by step, and by Friday, you’ll be confidently creating your own coffee product independently.
The Coffee Lab Pro Roasting Course is a business-oriented, hands-on coffee roasting training designed to help you master both roasting techniques and coffee business fundamentals.
- In this course, you will get maximum 2 people per roaster, ensuring more roasting time and direct feedback from the instructor.
- The SCA Coffee Roasting Module follows the Specialty Coffee Association’s curriculum, with 3 people per roaster, focusing more on exam preparation and standardized evaluation rather than business strategy.
- If you want to learn how to roast coffee and build a successful coffee business, this course is a practical alternative or a great complement to the SCA module.
Yes! A lot! You will roast coffee on professional roasting machines, experiment with different roast profiles, and taste your results to understand how roast levels impact flavor.
The Coffee Lab Pro Roasting Course is a 5-day hands-on training at Boot Coffee Campus in San Rafael, California. Each day starts at 8:30 AM with coffee and informal discussions, and the course officially begins at 9:00 AM. We wrap up around 3:30 PM, giving you time to process what you’ve learned or explore additional topics with the instructors.
Yes! By the end of the Coffee Lab Pro Roasting Course, you’ll have the skills and confidence to roast your own coffee independently. You’ll understand how to develop roast profiles, adjust roast curves, and fine-tune flavor to match your vision. On the final day, you will create your own coffee product using the knowledge you’ve gained throughout the course.
program
Monday
Roasting 101
9:15 - 12:00 am
Coffee Roasting Theory and Production Equipment
Get ready to roast your first coffee and learn what you need to set up a professional coffee roasting operation.
12:00 - 1:10 pm
LUNCH BREAK
Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.
1:10 - 4:00 Pm
Coffee Roasting Practice - Your First Roast
Practice makes the master. Roasting exercises will challenge your newly acquired skills.
Tuesday
Advanced Coffee Roasting Concepts
9:15 - 12:30 am
Advanced Coffee Roasting Concepts #1
Develop your roasting skills further with understanding Rate of Rise, available roasting software and roast profiling.
12:30 - 1:30 pm
LUNCH BREAK
Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.
1:30 - 4:00 Pm
Coffee Roasting Practice - Color
Practice makes the master. Roasting exercises which challenge your newly acquired skills.
Wednesday
SCA Roasting Intermediate Day 2
9:00am - 12:00 pm
Advanced Coffee Roasting Concepts #2
Develop your roasting skills further with understanding Rate of Rise, available roasting software and roast profiling.
12:00 - 1:10 pm
LUNCH BREAK
Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.
1:10 - 4:00 Pm
Coffee Roasting Practice - Consistency
Practice makes the master. Roasting exercises which challenge your newly acquired skills.
Thursday
ECONOMICS OF COFFEE ROASTING
9:00 - 11:30 am
Introduction to Basic Branding Concepts
Stand out by identifying your unique selling proposition, avatar, and branding; this session will help you find YOU and what defines your coffee brand.
11:30 - 12:30 pm
Packaging - Technology and Design
What are your options when it comes to packaging your coffee? How do you balance sustainability and economy? Is design important? What are the most used packaging technologies? In this segment we will discuss everything about packaging.
12:30 - 1:30 pm
LUNCH BREAK
Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.
1:30 - 3:00 pm
How Much Money Can I Make?
Can you get rich by roasting coffee? How much can you make? How much should you make? In this segment we will discuss the exciting prospect of making a living by roasting coffee.
3:00 - 4:00 pm
Sales Chanels - Where can I sell my Coffee?
In this segment we will discuss the different options when it comes to selling your coffee. From obvious candidates to out-of-the-ordinary examples, we will discuss their benefits and disadvantages.
Friday
Pitch and Pivot
Present your business idea to the students and the trainers. Get inspired and pivot!
9:00am - 11:30 am
Bagels and Guppy Tank
This is your moment in the spotlight: you will present your product pitch to the Guppies-other students. Test and discuss your business idea with us. We expect innovative and out of this world ideas.
To power our brain cells Valerian will provide bagels and schmear fro a local bakery Barton's Bagels.
11:30 am - 2:00 pm
