LIMITED TO SIX STUDENTS. FIRST COME FIRST SERVE
INTENSIVE coffee ROASTING business COURSE FOR ASPIRING COFFEE entrepreneurs
v 2.0 - BIZ
ROASTING LAB PRO
This course is designed for current and future coffee roasting entrepreneurs. In four days, we will address the most important concepts of roasting coffee, and give you the tools to make your coffee venture successful.
You'll spend every afternoon practicing roasting coffee, giving you ample time to test out your newly-acquired knowledge and skills.
This course will provide you with practical and applicable knowledge of starting or improving your coffee roasting operation. We will address finding your voice, design, markets, and much more.
After attending the course, you will be able to develop your own roast profiles according to the results you envision; you will also have an idea of how to price your coffee, and how to discover the best markets for your coffee. No matter what your budget is, you will understand how to set up a roasting operation that fits it.
In order to make the most of your time at the Campus, we are including a 1-year COFFEE PRO - online coffee courses membership. You'll be expected to have studied the recommended course units on your own before the course.
This course was built based on the feedback of hundreds of students who attended this course in the past.
Hi, I am your trainer - valerian hrala
In 2001 I started Green Plantation Coffee, offering single origin coffee in Slovakia. For more than 15 years I have been working, living and writing about coffee. With the Boot team, I developed the first online coffee education project coffeecourses.com and in 2017 I co-founded Unleashed Coffee the real farm to consumer coffee company. As a thank you for everything I got from the coffee community I started Coffeeis.ME the podcast for coffee professionals.
I will make sure that after these five days you will be able to determine the right roasting approach for your product, you will be a more confident coffee roaster and you will have a good idea what does it take to brand, market and sell your coffee.
program
Monday
Your First Roast
9:15 - 12:00 am
Coffee Roasting Theory and Production Equipment
Get ready to roast your first coffee and learn what you need to set up a professional coffee roasting operation.
12:00 - 1:10 pm
LUNCH BREAK
Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.
1:10 - 2:30 Pm
Q&A Discussions
Free discussions about your most pressing questions, projects or troubleshooting your ideas with the trainers and the students. This is your chance to ask about anything related to coffee roasting and coffee business.
2:40 - 5:00 Pm
Coffee Roasting Practice - Your First Roast
Practice makes the master. Roasting exercises will challenge your newly acquired skills.
Tuesday
Identify Your Brand and Customers
9:15 - 11:30 am
Coffee Roasting Theory Level 2
Develop your roasting skills further with understanding Rate of Rise, available roasting software and roast profiling.
11:30 - 12:30 pm
Blending - review and Q&A
Blending coffee is coming back. What are the main parameters a blend designer must think about, and what are the most efficient techniques of developing blends? How to make a good espresso blend? This one hour session extends on the online course found in coffeecourses.com - The Art of Blending.
12:30 - 1:30 pm
LUNCH BREAK
Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.
1:40 - 2:40 Pm
Guest Presentation
Free discussions about your most pressing questions, projects or troubleshooting your ideas with the trainers and the students.
2:40 - 5:00 Pm
Coffee Roasting Practice - Color
Practice makes the master. Roasting exercises which challenge your newly acquired skills.
Wednesday
Branding theory for successful brand building
9:30 - 11:30 am
Introduction to Basic Branding Concepts
Stand out by identifying your unique selling proposition, avatar, and branding; this session will help you find YOU and what defines your coffee brand.
11:30 - 12:30 pm
Packaging - Technology and Design
What are your options when it comes to packaging your coffee? How do you balance sustainability and economy? Is design important? What are the most used packaging technologies? In this segment we will discuss everything about packaging.
12:00 - 1:10 pm
LUNCH BREAK
Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.
1:40 - 2:40 Pm
Guest Presentation
Get inspired by businesses who already made it. We invite our friends in the industry who are on the road to success or already established as leaders. The individuals will be confirmed closer to the course date.
2:40 - 5:00 Pm
Coffee Roasting Practice - Consistency
Practice makes the master. Roasting exercises which challenge your newly acquired skills.
Thursday
ECONOMICS OF COFFEE ROASTING
9:15 - 10:15 am
How Much Money Can I Make?
Can you get rich by roasting coffee? How much can you make? How much should you make? In this segment we will discuss the exciting prospect of making a living by roasting coffee.
9:15 - 10:15 am
Where and how to buy your green coffee?
In this session we will discuss the ways to purchase green coffee for your operation. We will talk about the benefits of Direct Trade vs buying from importers, how to contact a potential source for your green coffee, techniques of evaluating coffee, benefits of certifications etc.
10:20 - 11:00 am
Sales Chanels - Where can I sell my Coffee?
In this segment we will discuss the different options when it comes to selling your coffee. From obvious candidates to out-of-the-ordinary examples, we will discuss their benefits and disadvantages.
11:10 - 12:00 am
Sales Channels - Selling Online
One of the most powerful and affordable paths is to sell your coffee online. What are your options and what are the prime examples of a good online presence?
12:00 - 1:10 pm
LUNCH BREAK
Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.
1:10 - 4:30 Pm
Coffee Roasting Practice - Product Development
Practice makes the master. Roasting exercises which challenge your newly acquired skills.
4:30 - 6:00 Pm
Wine Time - Gossips, laughs and fun with natural pours.
After hard work we all deserve to wind down with some terroire-loaded wines and share some life stories.
Friday
Pitch and Pivot
Present your business idea to the students and the trainers. Get inspired and pivot!
9:30 - 12:30 Pm
Guppy Tank - Pitch your Coffee Brand
This is your moment in the spotlight: you will present your product pitch to the Guppies-other students. Test and discuss your business idea with us. We expect innovative and out of this world ideas.
sign up form
Included (reg. $499.95)
Get one year of access to the most comprehensive online course package in the coffee industry.
We decided to amend this course with an online segment so we can maximize your time at the campus for your professional development. You are expected to study the recommended course units on your own before the course.
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