Willem roasted his first batch of coffee at the age of 14. After obtaining a masters-degree in business economics he co-owned his family’s specialty coffee business in The Netherlands. In 1999, Willem founded Boot Coffee and developed a diverse portfolio of quality improvement and marketing services for the specialty coffee industry. Between 2007 and 2017, Willem co-founded award winning coffee farms in Panama and Ethiopia. He is an accredited trainer for the Specialty Coffee Association (SCA) and the Coffee Quality Institute (CQI).
Willem is a also highly experienced consultant; from supporting startup companies to coaching expanding coffee businesses.
Starting and expanding a coffee business can be a daunting task, but with the right strategy and planning, you can set yourself up for success. From identifying business opportunities and defining unique selling propositions, to creating a strong brand identity and refining your business plan, there are many crucial steps to take. Additionally, hands-on operations planning and training curriculum development are essential for ensuring that your business runs smoothly and delivers high-quality products and services. In this article, we'll explore some key considerations and strategies for starting and expanding a successful coffee business.
Includes 4 intensive virtual sessions and consulting support with planning documents.
$995,-
$1995,-
$2995,-
