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LIMITED TO six STUDENTS. FIRST COME FIRST SERVE

Coffee Roasting Course for Entrepreneurs: Learn How to Roast Coffee, Start and Grow Your Business

v 3.0 - BIZ - SCA Edition

ROASTING LAB PRO

Learn the essential concepts of coffee roasting in just four days. Our course provides practical and applicable knowledge for current and future coffee roasting entrepreneurs, including finding your voice, design, markets, pricing, and more.

Are you interested in starting or improving your coffee roasting operation? Our five-day course is designed for current and future coffee roasting entrepreneurs, providing you with practical and applicable knowledge to make your coffee venture successful.

During the course, you'll spend every afternoon practicing roasting coffee and testing out your newly-acquired knowledge and skills. By the end of the course, you'll be able to develop your own roast profiles and pricing strategies, as well as identify the best markets for your coffee.

Our course is built on the feedback of hundreds of students who have attended in the past, ensuring that you receive the most valuable and relevant information for your business. Plus, to make the most of your time, we're including a 1-year COFFEE PRO - online coffee courses membership that provides access to recommended course units before the course.

Join us and start your coffee roasting journey today!

Hi, I am your trainer - valerian hrala

In 2001 I started Green Plantation Coffee, offering single origin coffee in Slovakia. For more than 15 years I have been working, living and writing about coffee. With the Boot team, I developed the first online coffee education project coffeecourses.com and in 2017 I co-founded Unleashed Coffee the real farm to consumer coffee company. As a thank you for everything I got from the coffee community I started Coffeeis.ME the podcast for coffee professionals.

I will make sure that after these five days you will be able to determine the right roasting approach for your product, you will be a more confident coffee roaster and you will have a good idea what does it take to brand, market and sell your coffee. 

sign up form

Included (reg. $499.95)

FREE - Coffee PRO Online Education

Get one year of access to the most comprehensive online course package in the coffee industry. 

We decided to amend this course with an online segment so we can maximize your time at the campus for your professional development.  You are expected to study the recommended course units on your own before the course. 

Total $

Pay Later by PayPal

program

Monday

Roasting 101

9:15 - 12:00 am

Coffee Roasting Theory and Production Equipment

Get ready to roast your first coffee and learn what you need to set up a professional coffee roasting operation.

12:00 - 1:10 pm

LUNCH BREAK

Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.

1:10 - 4:00 Pm

Coffee Roasting Practice - Your First Roast

Practice makes the master. Roasting exercises will challenge your newly acquired skills.

Tuesday

Advanced Coffee Roasting Concepts

9:15 - 12:30 am

Advanced Coffee Roasting Concepts #1

Develop your roasting skills further with understanding Rate of Rise, available roasting software and roast profiling.

12:30 - 1:30 pm

LUNCH BREAK

Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.

1:30 - 4:00 Pm

Coffee Roasting Practice - Color

Practice makes the master. Roasting exercises which challenge your newly acquired skills.

Wednesday​

SCA Roasting Intermediate Day 2

9:00am - 12:00 pm

Advanced Coffee Roasting Concepts #2

Develop your roasting skills further with understanding Rate of Rise, available roasting software and roast profiling.

12:00 - 1:10 pm

LUNCH BREAK

Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.

1:10 - 4:00 Pm

Coffee Roasting Practice - Consistency

Practice makes the master. Roasting exercises which challenge your newly acquired skills.

Thursday

ECONOMICS OF COFFEE ROASTING

9:00 - 11:30 am

Introduction to Basic Branding Concepts

Stand out by identifying your unique selling proposition, avatar, and branding; this session will help you find YOU and what defines your coffee brand.

11:30 - 12:30 pm

Packaging - Technology and Design

What are your options when it comes to packaging your coffee? How do you balance sustainability and economy? Is design important? What are the most used packaging technologies? In this segment we will discuss everything about packaging.

12:30 - 1:30 pm

LUNCH BREAK

Lunch is not provided. Light individually packaged snacks, fruit and drinks are served.

1:30 - 3:00 pm

How Much Money Can I Make?

Can you get rich by roasting coffee? How much can you make? How much should you make? In this segment we will discuss the exciting prospect of making a living by roasting coffee.

3:00 - 4:00 pm

Sales Chanels - Where can I sell my Coffee?

In this segment we will discuss the different options when it comes to selling your coffee. From obvious candidates to out-of-the-ordinary examples, we will discuss their benefits and disadvantages.

Friday

Pitch and Pivot

Present your business idea to the students and the trainers. Get inspired and pivot!

9:00am - 11:30 am

Bagels and Guppy Tank

This is your moment in the spotlight: you will present your product pitch to the Guppies-other students. Test and discuss your business idea with us. We expect innovative and out of this world ideas.

To power our brain cells Valerian will provide bagels and schmear fro a local bakery Barton's Bagels.

11:30 am - 2:00 pm

Q&A

Is there anything you need help with? Were there any topics this week that we didn't cover? Let's discuss!

Do you have a question?

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