You will develop an understanding of the elements of a business plan including finance and marketing in a general context plus details specifically focused on being successful in various segments of the specialty coffee industry. The course covers business planning, marketing and sales, human resources, product development, positioning and branding, and more.
Students will gain advanced insight into the opportunities and pitfalls facing leaders in coffee businesses as well as build their knowledge so they can ask the right questions and understand industry jargon including the C-Market, logistics, quality control and roasting. Students will have hands-on experience in key roles of coffee business operations:
The course will be at the BOOT COFFEE CAMPUS at 619 Lindaro Street, San Rafael, CA (just north of San Francisco). Our instructors.
Hotels in Marin County can be booked online.
Our courses typically begin at 9 am each morning and finish each day between 5 and 7 pm depending on the progress of students in each course.
Email us and we usually respond within 24 hours. Boot Coffee: (888)814-4347 (USA).
Boot Coffee Purchase Policy
All sales are final. Course fees are not refundable. If you need to cancel, course fees can be applied to future courses or another person can take your place. For all changes, we will charge a change fee of 25% of the course price. Changes are not possible less than 7 days before the course.