Coffee Business Pro

Out of stock

The perfect course for business owners, general managers, and entrepreneurs looking to improve their coffee business. You will develop an understanding of the elements of a business plan including finance and marketing in a general context plus details specifically focused on being successful in various segments of the specialty coffee industry. The course covers business planning, marketing and sales, human resources, product development, positioning and branding, and more.

Students will gain advanced insight into the opportunities and pitfalls facing leaders in coffee businesses as well as build their knowledge so they can ask the right questions and understand industry jargon including the C-Market, logistics, quality control and roasting. Students will have hands-on experience in key roles of coffee business operations – barista, roaster, trainer, and quality control.

Topics Include:

Business

  1. Business Plan and Template
  2. Financial budgeting
  3. ROI
  4. Drink pricing
    Ingredients
    COGS
  5. Roasted coffee pricing
  6. Branding / Marketing
  7. Equipment selection

Barista Techniques

Menu Development

Introduction to Roasting

Location

  1. Contracts and legal
  2. Choosing the right spot
  3. Lease negotiation
  4. Design and buildout
  5. ADA and other regulations

Coffee Intelligence

  1. Quality standards and procedures
    Retail
    Roasting
  2. Seed to Cup
  3. Coffee Markets

HR

  1. Training
  2. Hiring & Firing
  3. Policies and Procedures

This product is currently out of stock and unavailable.

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Description

The perfect course for business owners, general managers, and entrepreneurs looking to improve their coffee business. You will develop an understanding of the elements of a business plan including finance and marketing in a general context plus details specifically focused on being successful in various segments of the specialty coffee industry. The course covers business planning, marketing and sales, human resources, product development, positioning and branding, and more.

Students will gain advanced insight into the opportunities and pitfalls facing leaders in coffee businesses as well as build their knowledge so they can ask the right questions and understand industry jargon including the C-Market, logistics, quality control and roasting. Students will have hands-on experience in key roles of coffee business operations – barista, roaster, trainer, and quality control.

Additional information

Date

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