World Class Coffee Consulting

Boot Coffee was established in 1998 by Willem Boot, an internationally recognized specialty coffee industry expert who was born and raised in The Netherlands. During his impressive career in the international coffee industry, Willem developed a unique specialization in programs that focus on quality improvement and international marketing.

Willem Boot owned a specialty roasting company in The Netherlands, he was a head judge in the Cup of Excellence, a senior consultant in international development programs and he became an award winning Geisha farmer in Panama. Prime areas of expertise include: supply chain optimization, sensory evaluation, product development, creating cutting edge business plans and building coffee roasting facilities.

Over the years, Boot Coffee has consulted hundreds of clients all over the world, from roasting companies and retailers, to exporters, governments and NGO’s seeking specific expertise for international programs. Boot Coffee consists of a small team of coffee specialists with different qualifications and focus areas.

International Market Research

The economic and environmental landscape is changing faster than ever. Companies in the global coffee industry are confronted with shifting market conditions; they are often playing catch-up to be able to meet customer demands to develop and maintain a solid positioning for their coffee products.

This situation is specifically prevalent in the world of coffee producers and exporters. In order to meet the changing requirements of North American and European consumers, roasting companies worldwide have been pursuing -more than ever- an enhanced level of traceability of their entire product portfolio, requiring a suitable re-engineering of their entire coffee supplychain.

Boot Coffee has developed a unique methodology to perform customized market research for internationally operating coffee organizations; from governments of coffee producing countries to exporters and producer associations; from NGO’s to development banks who advise their clients on major strategic pathways.

Are you looking at strengthening the positioning and economic performance of your coffee portfolio? We can help you develop the necessary marketing intelligence, which is the key to developing a long term plan for sustained success.

Past Projects

Past clients include:

• CBI (The Netherlands) and governments of Honduras, El Salvador and Nicaragua; Boot Coffee was hired for an extensive market survey, analyzing the positioning of these countries in the international specialty coffee markets. We also participated in the development of strategic recommendations for the coffee sectors in these countries.

• InterAmerican Development Bank (IDB); we performed a strategic review of the positioning of Central American coffee producing countries.

• USAID & Government of Ethiopia; our in depth research focused on the export market performance of Ethiopia’s coffee sector.

• USAID & Government of Yemen; we collaborated in an extensive market research and strategic analysis to identify the opportunities for Yemen’s coffee sector.

• Conservation International; Boot Coffee was contracted to analyze the international positioning of the Peruvian coffee sector to identify the opportunities for cooperatives in the Alto Mayo Bioreserve Forest.

Please email Willem Boot to set up a free consultation to discuss your program requirements.

Roasting Companies

Expand or Build Your Roasting Company.

We specialize in new business startups, product development, quality inspection for green bean purchasing, direct trade relationships and customized programs.Whether you are a business owner or an impassioned aficionado, we can design a consulting program for you. We offer a wide range of taylor made programs for roasting companies and for retailers aspiring to become roasters. Invest in your business and career through our consulting services.

This is how it works. ONE We invite you for a meeting in person or we can of course talk by skype or phone. TWO We analyze your specific ideas and requirements for the company or program you have in mind. THREE We propose a workplan with clearly defined milestones and activities. FOUR Once we define your goals and our budget, then we start working together with you and your team.

Under all circumstances, our focus is on delivering you results rather than creating an open-ended situation. Typically, we invite you and your team to join us in our coffee studio to participate at one or more tasting sessions. In the end, our work focuses on making you successful with great tasting coffee and for that reason it is essential to include you as an active participant in the tasting process.

Producers & Exporters

Connect with Specialty Markets.

Consulting programs focus on quality upgrading, improving processing techniques and teaching producers and exporters how to become more competitive. Willem’s hands-on experience in Panama, developing his own farms, Finca La Mula and Finca Sophia, was instrumental in understanding how to develop quality from the ground up. Both farms were developed from scratch.

The extensive work that has been accomplished in Ethiopia, since 2004, resulted in an impressive portfolio of expertise working with producers and exporters on export promotion programs. The work usually starts with a thorough analysis of the flavor profiles and an extensive assessment of the bottlenecks in the production process or supply chain.

International Programs

Create Sustainable Change Through Quality

Boot Coffee can be your partner in designing effective development programs that aim at creating quality improvement and strengthening the positioning of a coffee producing country or region. Over the years, we created lasting success in various countries.

Usually, the development programs are financed by internationally operating NGO’s or directly by governments of participating countries. Here is a small taste of the programs that we have been involved in:

In Ethiopia, we worked in collaboration with the CQI (Coffee Quality Institute) to create and implement export marketing programs. A completely new branding strategy was designed for the national industry.

In El Salvador, Nicaragua and Honduras, we worked in collaboration with the government of The Netherlands to design and implement a series of interventions aiming at improving the international competitivity of the coffee producers in these countries.

For the Republic of Yemen, we co-wrote a strategic analysis of the Yemeni coffee industry and we were instrumental in making recommendations for the future development of the coffee industry in this fascinating country.

In El Salvador, Boot Coffee was responsible for an extensive export promotion program in collaboration with the national coffee industry with financing from USAID (United States Agency for International Development).

On various occasions, we organized export marketing tours and events for producing countries. We have coordinated numerous tasting sessions for international clients around the world!